DOWN THE ROAD PROJECT
Mission
Down The Road exists to promote people and organizations that are making a positive impact on the world by creating media that entertain and inspire people to engage in a life of Purposeful Adventure.
GENEVE SKYE Partnership
Geneve Skye and Down The Road have very compatible mission and business strategies. Both organizations share a core vision for using media and philanthropy in conjunction with best business practices to help eradicate instances of poverty, homelessness, and hunger, as well as a staggering list of dehumanizing quality-of-life issues evident communities locally and around the globe.
With three collective years of documentary development and screenings, founders Chris Gordon and Joel Christensen have distilled the feedback from their film audiences and laid a strategic business framework for further building the brand, reach and impact available through media and its corollaries.
History
| August 2006 | Development and pre-production of first documentary begins |
| Jan-Mar 2007 | Documentary shot throughout Central America |
| October 2008 | Registered as California LLC in response to documentary's success Screening tour launches for first documentary: The Down The Road Project Feasibility & development of charitable profit-based ventures |
| August 2009 | Down The Road Project wins Best International Documentary at Atlanta DocuFest |
Leadership
Joel Christensen Co-Founder and Managing Director
BA International Studies & Management, Pepperdine University. Managerial
leadership in sales, operations, human resources and finance. Fundraiser, writer, director and
producer for Down the Road Project. FULL BIO
Chris Gordon Co-Founder and Managing Director
BA Leadership Studies and Spanish, University of
Richmond. Colorado native. Fundraiser, writer, producer and director for Down the Road
Project. Former: Development Officer at Atlanta
Union Mission. FULL BIO
Dave Santamaria Art Director & Production Manager
BA Telecommunications with focus in Film and Digital Media, Baylor University. Professional experience operating
camera and technical equipment. Editor for Down the Road Project. Former: Assistant Editor for
Invisible Children. FULL BIO
Eric Smith Graphic & Web Designer
BS Computer Science, Pepperdine University.
Commissioned by TOMS Shoes to build current Web 2.0
integrated website with robust e-commerce platform. Entrepreneur. Builds, updates and maintains
Down the Road’s website. FULL BIO
