the business of generosity...the most profit for the greatest good



Down The Road exists to promote people and organizations that are making a positive impact on the world by creating media that entertain and inspire people to engage in a life of Purposeful Adventure.

GENEVE SKYE Partnership

Geneve Skye and Down The Road have very compatible mission and business strategies. Both organizations share a core vision for using media and philanthropy in conjunction with best business practices to help eradicate instances of poverty, homelessness, and hunger, as well as a staggering list of dehumanizing quality-of-life issues evident communities locally and around the globe.

With three collective years of documentary development and screenings, founders Chris Gordon and Joel Christensen have distilled the feedback from their film audiences and laid a strategic business framework for further building the brand, reach and impact available through media and its corollaries.


August 2006 Development and pre-production of first documentary begins
Jan-Mar 2007 Documentary shot throughout Central America
October 2008 Registered as California LLC in response to documentary's success
Screening tour launches for first documentary: The Down The Road Project
Feasibility & development of charitable profit-based ventures
August 2009 Down The Road Project wins Best International Documentary at Atlanta DocuFest


Joel Christensen Co-Founder and Managing Director
BA International Studies & Management, Pepperdine University. Managerial leadership in sales, operations, human resources and finance. Fundraiser, writer, director and producer for Down the Road Project. FULL BIO

Chris Gordon Co-Founder and Managing Director
BA Leadership Studies and Spanish, University of Richmond. Colorado native. Fundraiser, writer, producer and director for Down the Road Project. Former: Development Officer at Atlanta Union Mission. FULL BIO

Dave Santamaria Art Director & Production Manager
BA Telecommunications with focus in Film and Digital Media, Baylor University. Professional experience operating camera and technical equipment. Editor for Down the Road Project. Former: Assistant Editor for Invisible Children. FULL BIO

Eric Smith Graphic & Web Designer
BS Computer Science, Pepperdine University. Commissioned by TOMS Shoes to build current Web 2.0 integrated website with robust e-commerce platform. Entrepreneur. Builds, updates and maintains Down the Road’s website. FULL BIO